6 January to 5 February
Window: 2027-01-06 to 2027-02-05. The default price in checkout becomes £79 for the year. Outside those dates it stays £9 a month unless someone picks the year.
What the bookkeeper sends
Self Assessment is the 31st. Photograph each receipt here. I get them in one pack. It is £9, or £79 for the year, and I can see them.
Put their snap link on the end. Eighty firms, ten clients each, is the path to 500. Ads are the top-up.
Ad cap
- Meta: £4000 — UK, ages 28–55, trades and self-employment. Line: “31 January. Photograph the pile tonight.” Destination: /snap
- Google: £1000 — “self assessment receipts”, “sole trader expenses spreadsheet”, “how to keep receipts HMRC”. Pause any keyword over £3 that does not start a scan.
- Creator: £600 — one electrician or plumber, one honest video.
- November test: £300 and then stop.
If cost per paying customer is over £50 after £500 of Meta and Google spend, the spend endpoint refuses more and you go back to bookkeepers.
1–7 February
For bookkeepers with Making Tax Digital clients: “Q3 update is the 7th. The pack is cumulative from 6 April.” The pack is still records. It is not the filing.